QashBack allows consumers, merchants, and advertisers to interact through an online reputation management platform for reliable reviews. We provide a decentralised ecosystem based on Ethereum blockchain technology that allows all stakeholders to interact, connect, and transact with each other securely and privately with no third party intervention.

The QashBack Token (“QBK”) is ERC-20 compliant, and is used as the utility token for all transactions performed on the QB Platform. QBKs used for all transactions on the QB platform enhances cross-selling opportunities for the merchants through direct engagement with the consumers.

QashBack is able overcome the current flaws in the system by leveraging on the characteristics of the Ethereum blockchain and the QBK. This integration allows QashBack to provide an Ecosystem where consumers can purchase from the merchants or submit a review of the merchants while the merchants are able to correspond directly with the users through promotions and loyalty programs.

QashBack Platform Features

QashBack Platform provides an ecosystem which offers the following features to customers, merchants and reviewers:

• Reward Based Reviews: Customers will be rewarded with QBKs by merchants for sharing their experiences on the QashBack Platform. This incentivized system will significantly reduce the polarisation bias that is systematically flawed in the current online review system. The reviews are more credible as the customer will be rewarded even when the reviews are negative.
• Behaviour Based Promotions: With permission from the customer, merchants will be provided with information that have been processed using QashBack’s Artificial Platform. This information allows merchants to offer promotions that will be of interest and relevant to meet the needs of the customer. Through this, merchants will be able to target interested customers more efficiently thereby cutting down on unnecessary advertising costs.
• Direct Customer-Merchant Engagement: Merchants will use QBKs as incentives to encourage customers to participate in marketing promotions. These create opportunities for customer engagement and customer loyalty, yielding further ways to improve reputation and customer retention.
• Permission Based Advertising: QashBack Platform will reward consumers who agree to let their information be used for advertising by sharing part of the advertising revenues received. Consumers will also be rewarded for watching advertisements by participating merchants on the QashBack Platform.

QashBack capitalize on the characteristics of the blockchain and smart contract in order to deliver these features and provides a solution to the current flawed online review systems.

The blockchain makes all transactions on QashBack Platform transparent (meaning any changes are publicly viewable by all parties) and immutable (meaning they cannot be altered or deleted).