[Singapore, December 20, 2018] — Qashback Pte Ltd, a Singapore based technology company, and DY Biotech Berhad, a Kuala Lumpur based Malaysian company operating the MyBeauty beauty tourism portal that is a national tourism initiative of the country’s Ministry of Tourism Arts and Culture, are pleased to announce the formation of a strategic partnership. The partnership reaffirms QashBack’s ongoing commitment to develop ongoing use cases for its online reputation management system powered by blockchain.

The partnership is a win-win for both parties as it would allows each party to focus on their core competence and leverage on the other party’s strength for a fast go-to-market strategy execution. MyBeauty is a National initiative that aims to transform Malaysia into the Beauty Tourism Hub of the World. Its goal is to achieve this through elevating the nation’s Beauty and Healthcare Industry by bringing in 6 million high-yield beauty tourists by the year 2019, qualifying 1,000 MyBeauty Partner establishments, recruiting premium MyBeauty Vendors and up-skilling 50,000 beauty professionals or MyBeauty Apprentices.

“This partnership is a strategic win for QashBack, as we continues to build up our ecosystem of various use cases, and the beauty and wellness is a huge part of an urban consumer’s lifestyle.” said Michael Tan, Co-founder of QashBack Pte Ltd. “MyBeauty allows the QashBack platform to scale and acquire users in a very short span of time and contributes to the success of the QashBack platform and business model.”

“Today marks another important milestone for our company.” Said Professor Dr Wong Kong Yew, CEO of DY Biotech Berhad. “The partnership with QashBack provides us with a superb platform to market our services to our customers with ease of mind and not having to worry about data privacy issues, while helping MyBeauty become the “Seal of Trust” for beauty establishments and beauty professionals in Malaysia. QashBack allows us to focus on our core business and not get bogged down by technology issues.”

QashBack Pte Ltd and DY Biotech Berhad will host an official signing ceremony on January 5, 2019 at Sheraton Grand Macao Hotel. The event will attended by key management team of both companies, as well as invited VIP guests and other strategic partners of both companies.

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About QashBack:

QashBack is transforming the traditional retail and services industries by introducing the world’s first decentralised reputation management and permission-based marketing platform powered by Artificial Intelligence, Data Analytics and blockchain Smart Contracts. 

For more information, visit our website: https://qashback.net

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